Tuesday, September 3, 2013

NOKIA : What went wrong ?

Why Nokia lost the war?

As we can see, today the major mobile platforms are android and apple. Both are software giant and have exceptional abilities in software intelligence. Nokia really lacked it, since it was a hardware manufacturer. 

In 2007 when Iphone took the world by surprise and Android was in development mode, Nokia decided to come up with such a revolutionized operating system for smart phones. And this single decision proved to be the major turning point in company's history. This is the age of mergers and acquisitions. If Nokia would have partnered up with google it would have not loosened up its grip.

So Nokia's policy of not providing any Android supported device and instead trying to revamp Symbian really decided the future for Nokia in one of the most disappointing manner. I believe it should have been a very tough decision for CEO to mark a bet on Symbian improvement to compete against Apple , Google and Microsoft. I'll never do it, its never an intelligent move, to build from scratch. In today's world, you don't have time to build from scratch and improvise.

Google itself did not build Android from scratch, in fact they bought it and spend most of time in improving it and building a large app base, which google already saw as a potential revenue source, learning from apple's success.


However, very soon NOKIA realize, they just cant do it. So they focussed on Lumina series of Windows Phones taking help from Microsoft. This was a nice move, but quite late and Microsoft is already struggling in app market, popularity, surface has already proved a flop show, so this can't save NOKIA from losses, and now finally MICROSOFT is buying NOKIA.

 It is the end of the life time for a company, which was once considered invincible in Mobile market.
 But lack of flexibility and some dreadful decisions led to this devastation. And this teaches us, its very easy to get success in today's world, but to keep it going for longer runs, requires the most work.

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